Identify

When usually people travel to a new area have some problem by unfamiliar restaurants and foods. Also finding new foods and restaurants which serve food close to your taste is difficult and time-consuming. foodle offers restaurants by considering the user's nationality, friend's suggestion, food rating. Trying to match the user's pattern in ordering foods and restaurants around.

First, as a solo UX designer with the business team, I started defining the design strategy. The startup was in the early-stage and gathering important data relating to the business was important.

Research & Analysis

First, I interviewed the founders to find the goal and course of action and studied the business plan to have deeper insight. we started the process and trying to consider the end users factors while searching in an area for new foods. During user research, we got lots of feedback from user's survey form. The feedback was valuable and it has been used in designs to sort and display elements in a view and user navigation in the app.

In brainstorming sessions, we started ideating and documenting problems-solutions. We gathered all the related data from workshop interviews, surveys, and researches. We also ask our workshop participants to give feedback and fill our surveys out. We received valuable feedback from them and start the wireframing.

User Navigation and Architecture

After doing user research and brainstorming about the problems, challenges and providing solutions. I started creating the structure of app and determine tasks and views. I created user flow and this is like a map for all teams involving in the project and could be helpful to structure the project.

Design and Prototype

The next step after clarifying the user journey was thinking about design and manage the visual elements of the project. I started wireframing and visual design and tried to use appropriate color based on some researches and users' feedback.

Interaction parts also is applied the interactions on the user interface, the transitions make the User experience livelier.

Usability Test

Providing the interactive gives us the opportunity to run a usability test and get feedback from users. We used Think-aloud method and got feedback from users by asking them to explain their experience during working with the prototype.

I divided the gathered data from participants into different categories and used them to find problems and improve the prototype.